Stress free Business Finance
Branding and Naming for 365 finance
Building trust through approachable branding.
365 finance offers flexible finance for small and medium-sized enterprises, allowing businesses to grow and thrive.
Athlon was appointed to elevate their brand, name their product and launch a new website to help bring credibility and growth.
Deliverables
Brand Strategy
Naming
Visual Identity
Brand Guidelines
Website
Building a brand around worry free finance.
Loans can conjure a sense of being in debt and stress. We adopted a strategy around a stress-free means of borrowing money.
We rebranded their Merchant Cash Advance product to Rev&U, placing emphasis on the customer and infusing the financial product with a more personable and approachable touch.
We utilised a palette of bold colours, shapes, and illustrations, combined with real-world photography, to help customers envision themselves using the product, and added interactive elements for a more engaging experience.
“I’m thrilled with our new brand, made possible by the incredibly talented team at Athlon.
In becoming an extension of our team, they expertly devised the branding, website and user experience – delivering a world-class rebrand that puts us at the forefront as a Fintech lender.”
— Martin Kennington, Chief Marketing Officer of 365 Finance
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