Stress free Business Finance

Branding and Naming for 365 finance

365 finance - showing a billboard advert for Rev&U product

Building trust through approachable branding.

365 finance offers flexible finance for small and medium-sized enterprises, allowing businesses to grow and thrive.

Athlon was appointed to elevate their brand, name their product and launch a new website to help bring credibility and growth.

Visit the website


Brand Strategy

Visual Identity
Brand Guidelines


Building a brand around worry free finance.

Loans can conjure a sense of being in debt and stress. We adopted a strategy around a stress-free means of borrowing money.

We rebranded their Merchant Cash Advance product to Rev&U, placing emphasis on the customer and infusing the financial product with a more personable and approachable touch.

We utilised a palette of bold colours, shapes, and illustrations, combined with real-world photography, to help customers envision themselves using the product, and added interactive elements for a more engaging experience.

365 finance graphic - partners in your success
365 finance split image and motion showing elements of the branding work
collage of branding elements and photogrpahy for 365 finance
Screenshot of 365 finance homepage
screenshot of 365 finance mobile site

“I’m thrilled with our new brand, made possible by the incredibly talented team at Athlon.

In becoming an extension of our team, they expertly devised the branding, website and user experience – delivering a world-class rebrand that puts us at the forefront as a Fintech lender.”

— Martin Kennington, Chief Marketing Officer of 365 Finance

How can we help?

Our studios

Big project or small, we’d love to talk.

Great! We have a careers website just for you.

View openings

Ok, which best suits?

Freelance or partner with us

Drop us an email here and we’ll get in touch.

Brave Ideas straight to your inbox.