A Fresh Digital Journey
Partner story – JET Local
Fuelling the future of JET
JET Local, owned by Phillips 66 Limited, is a network of forecourts across the UK, providing quality fuels and essentials for the past 70 years.
Athlon was commissioned to revamp their website, focusing on a refreshed brand, optimised user experience tailored to known user behaviours, enhanced support for national campaigns, and more content to share the personal stories of their dealers and communities.
Deliverables
Experience Strategy
UI Design
UX Design
SEO Optimisation
Website Development
Enhanced user journeys
With a mission to keep the country moving, we created an easy-to-navigate mobile-first site that prioritises users looking for their nearest station.
We wrote a custom API that allows users to find their nearest station using geolocation, and easily search by postcode and fuel type.
Motion-based UI design
We designed dynamic movement into the UI, creating a fluid experience and a sensation of smoothly travelling through the website pages.
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