An Immersive Historical Journey
Partner story – Museum of Military Medicine
Bringing history to life through immersive design
Founded in 1952, The Museum of Military Medicine tells the story of army medicine and healthcare, human and animal, from the English Civil War to the current day.
Their mission is to share the military’s extraordinary contribution towards advancing healthcare and act as a centre for discovery and inspiration.
The museum required a refreshed website and e-commerce experience to encourage visitation and support.
“The website was designed to mimic the journey through a museum, starting with the gallery, moving through to news and finally landing in the gift shop.”
— Victor Woode, Creative Director – Athlon
Emulating the familiar essence of a guidebook, we introduced a vertical navigation to the site.
Through extensive user testing we validated our bold approach to site navigation ensuring accessibility for the intended target audience.
“We pushed what Webflow is capable of to deliver a seamless shopping experience”
— Martin West, Technical Director – Athlon
We built a custom API with a bespoke packer algorithm that works out exact shipping for gift shop purchases, taking into consideration weight, package size and delivery speed.