Premium plus personality
Partner story – b_together
Launching an exclusive local hangout for families, with a digital ecosystem of apps and tools.
Our work with b_together has been multifaceted.
It started with a distinctive brand identity and resulted in a multi-region digital home fit for this category-redefining business.
We created a suite of apps and tools empowering families to spend quality time together in an enriching, stress-free environment.
Playful fun through illustrations, texture and script-based typography.
We relished the challenge of working on a very new proposition: there are few member clubs out there targeting families.
Working with b_together founder Maggie Bolger, we first created a premium yet accessible brand, aimed at families of all shapes and sizes.
We formulated a strategy leveraging digital channels to create a holistic b_together community.
As well as a mobile app, emails, in-store and staff digital experiences, we created a website integrating multiple booking systems (for their classes, restaurants and rooms).
“We wanted to create a rich brand and digital ecosystem that would scale with their business.”
— Ranzie Anthony, CEO, Athlon
b_together is launched initially in the UK and is now being rolled out in Singapore and beyond.