Premium plus personality

Partner story – b_together

B-Together cover image

Launching an exclusive local hangout for families, with a digital ecosystem of apps and tools.

Our work with b_together has been multifaceted.

It started with a distinctive brand identity and resulted in a multi-region digital home fit for this category-redefining business.

We created a suite of apps and tools empowering families to spend quality time together in an enriching, stress-free environment.

Deliverables

Brand Strategy
Brand Identity

Design Research
Product Strategy
UX Design
Design System

Website Development
Mobile Development

B-Together product design
B-Together location
B-Together location

Playful fun through illustrations, texture and script-based typography.

Brand concept

We relished the challenge of working on a very new proposition: there are few member clubs out there targeting families.

Working with b_together founder Maggie Bolger, we first created a premium yet accessible brand, aimed at families of all shapes and sizes. 

 

B-Together brand identity
B-Together brand identity
B-Together brand identity
B-Together brand identity

Digital Experience

We formulated a strategy leveraging digital channels to create a holistic b_together community.

As well as a mobile app, emails, in-store and staff digital experiences, we created a website integrating multiple booking systems (for their classes, restaurants and rooms). 

B-Together product design
B-Together product design

“We wanted to create a rich brand and digital ecosystem that would scale with their business.”

— Ranzie Anthony, CEO, Athlon

b_together is launched initially in the UK and is now being rolled out in Singapore and beyond.

B-Together product design

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