Premium plus personality

Partner story – b_together

B-Together cover image

Launching an exclusive local hangout for families, with a digital ecosystem of apps and tools.

Our work with b_together has been multifaceted.

It started with a distinctive brand identity and resulted in a multi-region digital home fit for this category-redefining business.

We created a suite of apps and tools empowering families to spend quality time together in an enriching, stress-free environment.


Brand Strategy
Brand Identity

Design Research
Product Strategy
UX Design
Design System

Website Development
Mobile Development

B-Together product design
B-Together location
B-Together location

Playful fun through illustrations, texture and script-based typography.

Brand concept

We relished the challenge of working on a very new proposition: there are few member clubs out there targeting families.

Working with b_together founder Maggie Bolger, we first created a premium yet accessible brand, aimed at families of all shapes and sizes. 


B-Together brand identity
B-Together brand identity
B-Together brand identity
B-Together brand identity

Digital Experience

We formulated a strategy leveraging digital channels to create a holistic b_together community.

As well as a mobile app, emails, in-store and staff digital experiences, we created a website integrating multiple booking systems (for their classes, restaurants and rooms). 

B-Together product design
B-Together product design

“We wanted to create a rich brand and digital ecosystem that would scale with their business.”

— Ranzie Anthony, CEO, Athlon

b_together is launched initially in the UK and is now being rolled out in Singapore and beyond.

B-Together product design

How can we help?

Our studios

Big project or small, we’d love to talk.

Great! We have a careers website just for you.

View openings

Ok, which best suits?

Freelance or partner with us

Drop us an email here and we’ll get in touch.

Brave Ideas straight to your inbox.