Innovators in Animal Health
Brand Refresh and a new website for BiomEdit
Refining BiomEdit’s brand and digital presence
BiomEdit is an innovation company that discovers, designs, and develops novel microbiome-derived products to address unmet needs in animal health.
BiomEdit enlisted Athlon and Trackmind to refine their brand and website to better reflect their position as a market leader.
Our goal was to show how the business had matured, demonstrating growth both in size and market appeal.
Deliverables
Brand Identity
Brand Guidelines
UX Design
UI Design
Website Development
Crisp Messaging.
Bold Aesthetics.
We upgraded the brand’s colour palette with bold, confident, impactful hues, and designed clean, animated iconography to reflect the scientific nature of the organisation.
Showcasing scientific metrics
We created data visualisation and interactive features to instil trust in the brand’s heritage and scientific innovation.
We created infographics and a short film as a clear and easy way to explain complex information to key audiences.
“Athlon and Trackmind have been a key part of BiomEdit’s branding from the beginning. They were able to not only create a beautiful visual representation of the focus and culture of our company, but also helped us evolve it over time as we grew and changed.”
— Samantha Steelman, Senior Director, Marketing and Commercialization
Let’s talk
Big project or small, we’d love to talk.
hello@weareathlon.comDrop us an email here and we’ll get in touch.
hello@weareathlon.comBrave Ideas straight to your inbox.