Innovators in Animal Health

Brand Refresh and a new website for BiomEdit

Refining BiomEdit’s brand and digital presence

BiomEdit is an innovation company that discovers, designs, and develops novel microbiome-derived products to address unmet needs in animal health.

BiomEdit enlisted Athlon and Trackmind to refine their brand and website to better reflect their position as a market leader.

Our goal was to show how the business had matured, demonstrating growth both in size and market appeal.

View the website


Brand Identity
Brand Guidelines

UX Design
UI Design

Website Development

BioMedit brand logo overlay on biomedical image

Crisp Messaging.
Bold Aesthetics.

We upgraded the brand’s colour palette with bold, confident, impactful hues, and designed clean, animated iconography to reflect the scientific nature of the organisation.

Biomedit brand colour blocks
Biomedit Street Banner
Image of a field
An animated screen shot of the Biomedit brand and website showing stats infographic
An image showing Biomedit's Screen UI - brand and website

Showcasing scientific metrics

We created data visualisation and interactive features to instil trust in the brand’s heritage and scientific innovation.

We created infographics and a short film as a clear and easy way to explain complex information to key audiences.

Image of cows in a field - brand and website

“Athlon and Trackmind have been a key part of BiomEdit’s branding from the beginning. They were able to not only create a beautiful visual representation of the focus and culture of our company, but also helped us evolve it over time as we grew and changed.”

— Samantha Steelman, Senior Director, Marketing and Commercialization

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