Embrace Possibilities, Unlock Potential
Brand Identity for Glassmoon Group
A brand inspired by human potential
Glassmoon is seeking to redefine the future of social care through high-quality services, housing, and consultancy.
At its core, the brand is driven by a mission to unlock human potential, ensuring better outcomes for individuals, families, and organisations.
Inspired by the moon as a symbol of ambition and limitless potential, Glassmoon partnered with us to modernise their brand identity.
Deliverables
Visual Identity
Brand Guidelines
UX Design
UI Design
Design System
Reflecting the ‘power of possibility’.
We crafted a custom logomark with roof-like angles for shelter and stability, while overlapping circles symbolize connection and the moon.
Inspired by the hues of the Eagle Nebula, we chose colours that evoke depth, wonder, and limitless possibility.
A visual language of progress and transformation
We designed orbital motifs inspired by the moon’s movement to represent progress, transformation, and innovation.
Photography features well-lit individuals with upward gazes, symbolising ambition and new possibilities.
“I am extremely pleased with the work by Athlon. Their team has shown a high level of commitment, expertise and collaboration.”
— Carole Edmond, CEO of Glassmoon
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