A digital community for women

Brand and Product Development

Building a platform where a community can thrive.

Connect is a platform with a mission to cultivate meaningful connections between women within industry, with a focus on Banking & Technology.

With a commitment to unite all women across all age groups and career stages, they needed an inclusive brand and digital strategy.

With the aim of fostering greater support among women in senior leadership positions within the corporate world, Athlon was enlisted to establish a fresh, inspiring brand identity and digital strategy.

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Brand Identity
Design System
Digital Strategy

UI Design
UX Design
Website Development

A softer approach to banking

To promote inclusivity across age groups and genders, we took softer approach to the branding.

This involved employing a gentle colour palette, contemporary shapes, and hand-drawn elements that cultivate a welcoming community atmosphere.

Brand to digital

We developed a digital ecosystem tailored for connectivity across all devices. A clear design system and intuitive user experience, makes navigating the platform effortless. This empowers the community to easily access relevant events and information.

“I am extremely pleased with the work by Athlon. Their team has shown a high level of commitment, expertise and collaboration.”

— Tao Baker, Founder of Connect

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