Design for Healthcare

Partner story – Sequence Digital

Sequence Digital brand identity

Brand identity, strategy and guidelines for a large-scale digital sexual health research programme.

Sequence Digital is a five-year research study, set to transform how the NHS manages sexual health.

We partnered with their Programme Director to deliver a credible, inclusive yet innovative brand identity.


Brand Strategy
Brand Identity
Brand Guidelines

Brand design in the fast-growing world of digital healthcare.

Brand concept

With a mandate to affect a real step-change in healthcare delivery, we adopted a user-first approach from the outset.

We kicked off the project with a discovery workshop, highlighting the need for a brand identity that was more personable than clinical. 


Sequence Digital brand identity

Vibrant communications

Our design team rose to the challenge, disrupting category norms with impactful use of shape and colour, while taking care not to alienate a more traditional academic research sector.

Sequence Digital brand identity
Sequence Digital brand identity

Digital-first branding

Our digital-first design approach ensured that the visual concepts could be applied creatively across online communication channels.

Sequence Digital brand identity

“We wanted to create a bold identity that was distinct from similar research studies.”

— Victor Woode, Creative Director, Athlon

Accompanied by a robust set of guidelines, the result is a uniquely modern and approachable brand identity, encouraging participants, researchers, organisations and government to engage with the study.

Sequence Digital brand identity

“Our experience with Athlon was truly transformative.

They listened, helping us frame our ideas, then brought in creativity, sensitivity and professionalism in bucket loads. We felt on the same side, working to a common aim which Athlon believed in.

We are delighted with the branding and importantly so are our community of users.”

— Prof. Claudia Estcourt, Consultant Physician, Glasgow Caledonian University

Sequence Digital brand identity

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