Design for Healthcare
Partner story – Sequence Digital
Brand identity, strategy and guidelines for a large-scale digital sexual health research programme.
Sequence Digital is a five-year research study, set to transform how the NHS manages sexual health.
We partnered with their Programme Director to deliver a credible, inclusive yet innovative brand identity.
Brand design in the fast-growing world of digital healthcare.
With a mandate to affect a real step-change in healthcare delivery, we adopted a user-first approach from the outset.
We kicked off the project with a discovery workshop, highlighting the need for a brand identity that was more personable than clinical.
Our design team rose to the challenge, disrupting category norms with impactful use of shape and colour, while taking care not to alienate a more traditional academic research sector.
Our digital-first design approach ensured that the visual concepts could be applied creatively across online communication channels.
“We wanted to create a bold identity that was distinct from similar research studies.”
— Victor Woode, Creative Director, Athlon
Accompanied by a robust set of guidelines, the result is a uniquely modern and approachable brand identity, encouraging participants, researchers, organisations and government to engage with the study.
“Our experience with Athlon was truly transformative.
They listened, helping us frame our ideas, then brought in creativity, sensitivity and professionalism in bucket loads. We felt on the same side, working to a common aim which Athlon believed in.
We are delighted with the branding and importantly so are our community of users.”
— Prof. Claudia Estcourt, Consultant Physician, Glasgow Caledonian University