Design for the metaverse
Partner story – Double A Labs
Design for a multifunctional platform tailored for today’s hybrid business landscape, enabling co-workers to interact in real-time.
Our partnership with Double A Labs was nothing if not ambitious, setting out to reinvent the way business gets done.
We were tasked to build a visual identity and design a new product experience.
The result is a virtual space that supports effective communication and builds stronger relationships.
Deliverables
Brand Identity
Brand Guidelines
Product Strategy
UX Design
Design System
It’s like Miro meets YouTube meets Zoom meets the Metaverse.
In collaboration with Double A Lab’s Product Delivery Team, we first researched and defined the challenges around remote ways of working, including maintaining culture within a team.
One thing became clear: the virtual meeting room needed a reboot.
“Metaverse experiences are less about the “visual experience” and should rather focus on better human interaction”
— Ranzie Anthony, CEO, Athlon
We needed an experience that was engaging enough for B2C but also rigorous enough for B2B, with a vast array of uses – from teaching kids in a classroom, to jamming with friends at a concert.
In ‘Double Space’ we created somewhere users can natively broadcast video, conduct interviews, or just hang out together with spatial audio for a truly immersive experience.
“If today’s web is about reading and writing, then web 3.0 is about real-time video and greater sensory experiences.
Imagine communities where you can connect with likeminded people and B2B is just as much fun as B2C.”
— Amber Allen, CEO, Double A Labs
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Let’s talk
Big project or small, we’d love to talk.
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