Design for the metaverse
Partner story – Double A Labs
Design for a multifunctional platform tailored for today’s hybrid business landscape, enabling co-workers to interact in real-time.
Our partnership with Double A Labs was nothing if not ambitious, setting out to reinvent the way business gets done.
We were tasked to build a visual identity and design a new product experience.
The result is a virtual space that supports effective communication and builds stronger relationships.
It’s like Miro meets YouTube meets Zoom meets the Metaverse.
In collaboration with Double A Lab’s Product Delivery Team, we first researched and defined the challenges around remote ways of working, including maintaining culture within a team.
One thing became clear: the virtual meeting room needed a reboot.
“Metaverse experiences are less about the “visual experience” and should rather focus on better human interaction”
— Ranzie Anthony, CEO, Athlon
We needed an experience that was engaging enough for B2C but also rigorous enough for B2B, with a vast array of uses – from teaching kids in a classroom, to jamming with friends at a concert.
In ‘Double Space’ we created somewhere users can natively broadcast video, conduct interviews, or just hang out together with spatial audio for a truly immersive experience.
“If today’s web is about reading and writing, then web 3.0 is about real-time video and greater sensory experiences.
Imagine communities where you can connect with likeminded people and B2B is just as much fun as B2C.”
— Amber Allen, CEO, Double A Labs