Electrifying entertainment

Partner story – E1 World Championship

Showcasing the innovative E1 World Championship and their vision for the sport

E1 is the world’s first electric boat championship launching in 2023, with a mission to deliver sustainable sports entertainment.

As a pioneer in this space, E1 required a platform to inform and excite sports fans ahead of the series launch.

We were approached to design their launch website, utilising their newly developed brand identity.


Digital Strategy

UX Design
Design System

Website Development

Designed to mimic the
high-octane entertainment
of racing

Working in partnership

Through an initial workshop with the E1 team, we dived straight into the world of race boats and E1’s commitment to sustainable entertainment.

We designed the platform to reflect the high-octane entertainment of the racing through rich assets and immersive interactive elements.

“The user interface reflects the fluidity and agility of the race boats.”

— Victor Woode, Creative Director, Athlon

Our agile approach to project delivery enabled E1 to unveil elements of the site at key points, building anticipation for the series launch.

“I’ve been fortunate enough to be involved in multiple website launches and this was easily one of the most exciting.

The team at Athlon provided a structured approach to supplying copy and building pages, which is a copywriter’s dream. I would definitely recommend Athlon to other companies who’re looking to do the same.

As a new racing championship, we’ll be attracting a lot of new fans to the website, so it’s imperative that information is easily findable and digestible.

Our new website should lead to longer dwell times and engage readers about E1.”

— Sam Mallinson, Director of Communications at E1

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