Cure is a leading healthcare innovation campus in the heart of New York City, bringing together entrepreneurs and innovators in life sciences and healthcare.

Athlon was brought on board to create a fast, scalable, and dynamic digital platform that truly captured Cure’s mission.

We set out to build a website and app that would become the go-to hub for information, driving engagement and collaboration within the healthcare community.

View the website

We focused on simplifying and energising Cure’s visual language. Refining the colour palette, reducing accents while adding bold, vibrant tones for impact.

We introduced consistent typography, incorporating a display font to enhance clarity and emphasis. We unified graphical elements like circles, diagonals, and brackets, creating a more cohesive brand language.

To add warmth, we increased the use of photography featuring people and simplified the iconography for a lighter feel.

With the website being content-led, we implemented Contentful, a CMS that simplifies content creation and workflows. This platform empowers Cure to manage its content efficiently, supporting its goal of becoming the hub for healthcare information and collaboration.

Contentful’s versioning and task management features enable seamless content reviews, ensuring thorough checks before publishing. Additionally, the scheduled release functionality allows Cure to plan and publish content in bulk with precision.