Change on a global scale

Partner story – PayU

PayU cover image

Brand modernisation and a centralised digital framework to support 18 regional markets.

In order to scale their business, Pay U needed a global-friendly rebrand, with adaptable photography and lean guidelines to move them into the FinTech space.

We also helped them centralise their disparate approach to websites, with a design system that blends consistency with flexibility.


Product Strategy
UX Design
Design System

Website Development

PayU product design
PayU logo

A modular approach each country can adapt to suit its purpose.

Transformation at scale

Working with Pay U’s Marketing and Corporate Comms teams, we started by defining a strategy for a centralised technology solution, creating both budget and management efficiencies.


PayU brand identity
PayU brand identity
PayU brand identity

Thinking like a user

We redesigned the website with a more user-centric approach, focussed on understanding users’ needs and getting them easily to their goals.



PayU product design
PayU product design

“Our goal was to support their transition, from payment provider to global fintech.

Our strategy modernised their brand and website platform.”

— Daniel Henderson, Managing Partner, Athlon

A project of this scale required a plan to support each local region’s delivery plan.

The new websites reflect a modern, mobile-friendly brand experience with the flexibility to adapt to the region’s specific needs.

PayU product design
PayU product design

“Thank you, once again, for Athlon’s perseverance, professionalism and support.

It’s been wonderful working with every single member of your team.”

— Matthew Buccelli, Global Programme Lead, PayU

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