Unique digital collectables
Partner story – Cryptograph
one-of-a-kind digital collectables from the world’s favourite icons and artists, raising money for charity in the process.
With a mission to become the market leader in blockchain-based collectables, Cryptograph needed a compelling brand identity, as well as an intuitive web and app experience to gain trust and understanding within this emerging space.
Cryptograph now counts Vitalik, Ashton Kutcher and Paris Hilton among its users.
Our market research into cryptocurrencies, blockchain, investment and celebrities indicated we needed users to feel a sense of achievement on purchasing.
Based on the tangible, collectable appeal of a rare gem, we established a brand identity and applied it to Crytograph’s marketing and merchandise.
A perception of value
Our brand concept also informed the creative direction of the Cryptographs’ actual identifying elements.
This included showing their artist, owner, backstory and transaction history, supported by photography portraying the celebrity creator.
One of a kind digital collectibles.
Once a Cryptograph is purchased, users are able to hold the asset in their Cryptograph wallet.
Famous icons such as Vitalik Buterin, Paris Hilton and Ashton Kutcher partnered to create Cryptographs stored on blockchain technology before they are physically destroyed to verify their authenticity.
“Since day one Athlon felt like an in-house team. Bringing enthusiasm for our vision and great communication, which has led to a brand and product design we are very pleased with.
It was exactly what we needed to get a project like this off the ground.”
— Edouard Bessire, Co-founder, Cryptograph